Research (Ancillary Products): Poster Consolidations

During my research into my first ancillary product, posters, I found many things to take on board onto my poster I will be designing. The main notable discovery of successful posters to me was a big focal image presented across the majority of the poster, if not all. This can be as a background behind the overlay of text. However, the main focal image must be bold and attract, engage and cause the viewer to think. For this, I will be deciding which photos to use for my poster, they will be surrounding the ideas of the stalker, as this is a main character which the boys are fearing. As well as the stalker being the main attraction on the poster, the boys must appear as well on it, maybe in fear, which could spout conversation during the viewing of the poster.

The other notable discovery of professional posters is a successful colour scheme. This is something I will include on my poster. Despite posters with bright colours catching eyes, I will use dark colours, as this suits my genre better and therefore suiting to my conventions which I researched into. Despite it being dark, I think it will be a strong marketing campaign as when viewed, causes some fear, making the target audience of horror/thriller to want to watch the film. For example, in my analysis of 2 bedroom 1 bath has very dark colours, however the poster is very effective in presenting a sinister feel to it when viewed. As well as that, The Cabin in the Woods had a very dark colour scheme. However despite the dark colours as you can see, the colours are what make it effective. The feel you get from it is mainly from the sinister colours portrayed from the woods in the background, to the reflecting cabin. As said previously, like the cabin in the woods, a focal picture is used as the background, in the centre, and this is what I would like my poster to be portrayed as. Mainly the protagonist.

The title is another main aspect I found to be prominent. The title should distribute the genre and feel of the poster through its font, colour and size. Like The Cabin in the woods, its portrayed as a very 'earthy' feel as said previously. This title is very effective, and of course displays the genre nicely through it. 

In every poster I have researched and analysed, have the paragraph at the bottom. This is also something I shall include, for the best effect of professionalism and effectiveness. As well as this, the date of release should definitely be included, normally bigger size font than the paragraph. As this catches the eyes of the viewer and is easier to find on the poster.

A Tagline is another prominent and important part of a poster, and even all merchandise sold through the film. Therefore I spent the lesson deciding on what tagline would fit well into our film 'Phone Alone'. These are the ideas I had narrowed down to the 5 best ones:

• 'You shouldn't have made that call...'
• 'Two boys, one prank call'
• 'One call leads to another at the door...'
• 'One call. One mistake.'
• 'Being home alone isn't the best...'

These tagline's I shall do a survey with my friends to which tagline's they think fit the best with the film and what should be included on my ancillary products.

Another aspect I found on my research and analyses is reviews. Star rating reviews and also quote reviews are also distinct in a successful poster. Found on my analysis 3. Don't Breath had the reviews at the top of the poster. Having these are very intelligent as it provides a opinion for the viewer of the poster, and may make the watch the film due to the high ratings on the poster. Despite the picture being blurry, these quotes make or break the audience to watching the film, and this I will take into consideration while designing my poster. But whether I choose star rating or quote reviews I will decide while designing my poster.