Here above is a selection of annotations I made on this poster, and the main aspects in which stood out for me while viewing it, which I will now go into detail about.
Film?
Don't Breathe is a 2016 American horror-thriller film directed by Fede Alvarez and written by Alvarez and Rodo Sayagues. The film stars Jane Levy, Dylan Minnette, Daniel Zovatto, and Stephen Lang, and focuses on three friends who get trapped inside a blind man's house while breaking into it.
The film was produced by Ghost House Pictures and Good Universe. The film premiered at South by Southwest on March 12, 2016, and was theatrically released on August 26, 2016, by Screen Gems and Stage 6 Films. It received critically positive reviews and grossed over $156 million.
Main Image
Conventionally with a horror/thriller genre poster, the film focuses on having one main focal image of a character in the film which is generally fearful or adds tension to the audience. This film poster of 'Don't Breath' follows these conventions well, as the main image shown in this poster is of a women that looks like someone is covering her mouth making her not breath (relates to the title). As this is the main focal point, it obtains the most attention from the target audience (public) viewing the poster. The image itself is a medium shot of the chocking women. With reference to the lay out of the poster; the design places the main image of the women in the centre of the poster, with the title of the film below the main image as a lay over.
The image signifies obviously as scary, sending tension and suspense to the audience viewing it. Fear is a main theme within this poster, mainly as because of the dark blank colouring and the dark shadows of the trees in the background. The colour of the women is grey, orange, yellow and red with hints of black. Red and yellow connote with blood and fear. This matched with the chocking of the hands over her mouth foreshadows danger in the film. The background being black makes the main focal image stand our even more, making it more exaggerated.
Mise En Scene
The main colour scheme used on the poster; black, grey red and yellow. All of these colours link to a dangerous and fearful narrative to the film. Below is a colour scheme of the poster below, showing the colours within the poster, as shown are all relatively dark and mysterious
The colours of black and grey colouring on the background of the women, adds to show how mysterious the film could be behind why she can't breath.The colour black (shades of) has denotations of darkness and fear of the unknown, showing that there is going to be a ambiguity of what is involved with why she is in danger, as well as this the poster not showing other characters. Importantly who is chocking her. The red and yellow colouring connote with danger (fire) and fear. This can add tension to the audience viewing the poster, and therefore want them to watch it to find out what happens. The white title in the foreground below the focal picture stands out a lot, adding even more tension and fear. This is because the title is very short but effective.The colour scheme as a whole immediately follow the conventions of the horror/thriller genre that is is, they promote a dark horrid feeling and it also allows the audience to have feeling of suspense and tension before even watching the film.
The reviews at the top of the poster are also red and yellow mixed, complementing the focal picture of the women well, as well as keeping levels of tension at a high.
Typography
The typography in the poster a very conventional font. This font giving the impression of a very emphasizing' feel. The thickness of the font gives the effect of big and scary, and has a distressing feel to it. The white colour of the font makes it stand out a lot more contrary to the black background. This is important as the audience viewing the poster will need to have to read the poster title, maybe from a far away distance at times. The size difference of the words in the title add effect a lot. This is how breathe is emphasized a lot more than don't, making this the focus of the poster.
Conventions
The conventions of the poster are followed successfully With all my conventions I researched before being shown. This being main title, main image, release date (coming soon), institutional paragraph reviews etc. However despite these being shown, a tagline hasn't been shown in it. A tagline line is important as it gives a catchphrase to the film which can bring more target audience if catchy/fear thriving. As well as this, A-list actors aren't clear on the poster/not there. This can reject some target audience viewing it as they don't know any actors in it, therefore thinking that they wouldn't enjoy it.
How does it relate to the narrative?
With regards to how much the poster actually gives away about the film, the poster is quite ambiguous. However the focal picture shown on the poster can give a lot away about the film and links to the narrative well. The different colours within the poster may add some sense to the audience that it is dark and scary adding fear to them; danger also from the red and oranges. There are many interpretations you can make in this film. One of these interpretations is that the characters in the film enquire major danger with not being able to breath from maybe the supernatural or the blind man it in.that they stay in.
Lighting
This film uses low key lighting within the image on the poster. The effect of this type of lighting creates a dark tone which links to mood that the film displays about horror/thriller, such as the dark shadow on part of the woman's face.
The image signifies obviously as scary, sending tension and suspense to the audience viewing it. Fear is a main theme within this poster, mainly as because of the dark blank colouring and the dark shadows of the trees in the background. The colour of the women is grey, orange, yellow and red with hints of black. Red and yellow connote with blood and fear. This matched with the chocking of the hands over her mouth foreshadows danger in the film. The background being black makes the main focal image stand our even more, making it more exaggerated.
Mise En Scene
The main colour scheme used on the poster; black, grey red and yellow. All of these colours link to a dangerous and fearful narrative to the film. Below is a colour scheme of the poster below, showing the colours within the poster, as shown are all relatively dark and mysterious
The colours of black and grey colouring on the background of the women, adds to show how mysterious the film could be behind why she can't breath.The colour black (shades of) has denotations of darkness and fear of the unknown, showing that there is going to be a ambiguity of what is involved with why she is in danger, as well as this the poster not showing other characters. Importantly who is chocking her. The red and yellow colouring connote with danger (fire) and fear. This can add tension to the audience viewing the poster, and therefore want them to watch it to find out what happens. The white title in the foreground below the focal picture stands out a lot, adding even more tension and fear. This is because the title is very short but effective.The colour scheme as a whole immediately follow the conventions of the horror/thriller genre that is is, they promote a dark horrid feeling and it also allows the audience to have feeling of suspense and tension before even watching the film.
The reviews at the top of the poster are also red and yellow mixed, complementing the focal picture of the women well, as well as keeping levels of tension at a high.
Typography
The typography in the poster a very conventional font. This font giving the impression of a very emphasizing' feel. The thickness of the font gives the effect of big and scary, and has a distressing feel to it. The white colour of the font makes it stand out a lot more contrary to the black background. This is important as the audience viewing the poster will need to have to read the poster title, maybe from a far away distance at times. The size difference of the words in the title add effect a lot. This is how breathe is emphasized a lot more than don't, making this the focus of the poster.
Conventions
The conventions of the poster are followed successfully With all my conventions I researched before being shown. This being main title, main image, release date (coming soon), institutional paragraph reviews etc. However despite these being shown, a tagline hasn't been shown in it. A tagline line is important as it gives a catchphrase to the film which can bring more target audience if catchy/fear thriving. As well as this, A-list actors aren't clear on the poster/not there. This can reject some target audience viewing it as they don't know any actors in it, therefore thinking that they wouldn't enjoy it.
How does it relate to the narrative?
With regards to how much the poster actually gives away about the film, the poster is quite ambiguous. However the focal picture shown on the poster can give a lot away about the film and links to the narrative well. The different colours within the poster may add some sense to the audience that it is dark and scary adding fear to them; danger also from the red and oranges. There are many interpretations you can make in this film. One of these interpretations is that the characters in the film enquire major danger with not being able to breath from maybe the supernatural or the blind man it in.that they stay in.
Lighting
This film uses low key lighting within the image on the poster. The effect of this type of lighting creates a dark tone which links to mood that the film displays about horror/thriller, such as the dark shadow on part of the woman's face.
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