Monday, 20 March 2017

Process (Ancillary Products): Poster


Based on both my plan and my mock up I decided to start creating my film poster, in this short video I have shown the transformation from my basic plan to my final product (Not in order of processes in the making, below the video is a detailed plan of my poster creation):



With the final product, I changed the final design around, just so it fitted correctly. Also I included the age rating, to inform the audience when viewing it whether they are the right age to see it. Above is is the transformation of my poster done by clicking the 'eye' icon on photoshop which allows you to subtract the additional layer you made onto the poster.

I am using Photoshop Elements 9, which I am unfamiliar with, because I have never used this piece of equipment before. Also this would be the first time I have created a film poster. The billing block seemed like a good place to start as I knew that it would be positioned at the bottom of my page from my plan, and as subtly as possible. However when I came to making and writing the billing block I realised that writing the text in the elongated style with variation in size would be particularly difficult. Having Googled the problem I found that normal thing to do when making film posters is to download a template. I found a free template, and a pricey one which I was tempted by, and downloaded it. I found that it opened as a PSD and was easy to edit and move into my poster. This was done in a separate layer which I could then write out and add onto my poster, and also came with the font used for professional posters. Here is the website I downloaded the template for the credits on: http://www.tipsquirrel.com/movie-poster-credit-template-for-photoshop/.

The next problem that arose was that I only really had two names to credit, so it seemed apparent that I would have to make up names in order to make my billing block look legit. Using some of the film making roles I know of I filled out the billing block until I had enough. The production companies appear twice in the poster, both credited in the billing block and their logos are often present underneath. I used the companies I made up from last year, as it wasn’t worth inventing new ones as I never intended to have them at the beginning of my film. (because they never usually are in short films.) 

Once completing the poster credits, I put them on top of the picture which I darkened for a more conventional feel. Then adding the actors names at the top was easy, by just picking our conventional font being Bangla MN. Conventionally in posters, actors at the top of the poster are in capitals, therefore this is what I did. Adding next was the awards 'won' by the short film. These awards I found had to relate to the poster in some way, say award for best short film, for example as this would look more realistic. From previous research into short films, I remember seeing this film festival, and therefore searched for this award. Finding this was excellent as it had best short film as well as horror, which both matched our film. Also next finding another award for my poster to be symmetric. Relating to Horror also. 

Next adding the title, which we had already picked the font 'hacked'. We felt this font was conventionally the best, and therefore fitted perfect on the film, as a bold title that would attract the audience to watch the film. As well as this, the font complemented Bangla MN nicely. Underneath being the tagline in which I allowed my audience to make a decision on. Red is a very suitable colour to complement white, and also to simulate some sort of murder, blood relation, therefore made this to my tagline and date in which the film is out.

Once I had done this and added the picture again after adding some saturation to it, a few finishing touches including a lens flare effect and a gradient in the title and I was nearly finished. Though there was one more thing I was missing, some sort of quote/star rating. Empire being a well known company for film reviews, I felt this quote would situate nicely upper left of the poster, by the knife. So I added this, and then I felt it was ready for peer feedback.







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